A fashion leading hair show for summer and autumn in Xi’An city at June 25th, 2010 hold by Schwarzkopf and Colornow Xi’An Branch (Exclusive Distributor in Shangxi Province) has created a stir in the fashion circle in China. There are 5 sections in this hair show, which displayed the latest fashion trends, reflecting people’s “new lifestyle” values, including Mysterious Romance, Sporty Fun, Uniform Toxication, Generation X, and Punk Goddess. In this show, Schwarzkopf not only invited the most famous professional stylists of Beijing and other megapolis to make hairstyles for models but also give the presentation for audience.
This is the first time that Colornow cosmetics join hands with the best hair salon product manufacturer of the world. The cooperation of Colornow& Schwarzkopf has aroused lots of curiosity and confusion at the same time in the professional hair product industry. All the people are guessing the reason why the two competitors work together. “Competition and Cooperation are not always contradictory.” Li Lei, the marketing manager of Colornow explained: “As a matter of fact, most the of CYNOS Salons are also clients of Schwarzkopf, L’oreal, Wella or Goldwell. Not like the head-on competition among Schwarzkopf, L’oreal, Wella and Goldwell, we Colornow rather regard it as staggered competition between CYNOS and Schwarzkopf. There is very limited number of salons that adopt only one brand. The Giant FOURs (Schwarzkopf, L’oreal, Wella and Goldwell) have a very good reputation. However, salons also need products which can bring handsome profit with good quality and CYNOS is their No. 1 choice. For Schwarzkopf, it also benefits from the extensive quality salon network of CYNOS. It is a win-win game.”