Beautyworld Middle East is the largest trade fair for beauty, hair, fragrances and wellbeing in the Middle East region. Two days ago COLORNOW and hundreds of other hair product manufacturers gathered there to take part in the annual event. This time COLORNOW successfully received more than 150 visitors from 18 countries. More than 80% of the visitors show great interest in COLORNOWproducts, especially the line of argan oil, making it another rewarding trip following Cosmoprof Bologna happened in March.
Hot products on the show
The most popular products on the show include hair color (especially Keratonz Conditioning Color), Dust-free Bleaching Powder, Naturies Keratin Treatment and Argan Oil.
As a leading manufacturer of hair color, COLORNOW has its own raw material company, making it very competitive in technology and quality control as well as cost control. With these advantages, no wonder so many visitors were attracted by COLORNOW color products. Many of them got samples and couldn’t wait to try, and some even placed orders on the spot.
Keratonz is another star product on the show. This product was introduced by COLORNOW in 2011. Its appearance was companied by countless positive feedbacks from worldwide thanks to its outstanding color results, trendy design and affordable price. The return of rainbow hair led by Lady Gaga makes it even more popular.
Keratin is not a new product, but Naturies Keratin developed by COLORNOW is, because it’s totally formaldehyde free. Not only formaldehyde, it doesn’t contain any kinds of aldehyde. With it, people get the same amazing smooth and shiny hair without taking the health risk of aldehyde.
Argan oil is a classic of COLORNOW. It is always so eye-catching. Many visitors tried it and were satisfied with its moisturizing and conditioning result. They also liked the concept of thairapy.