By Laura.B.Y.Sun
Updated: May.02,2012

Colornow will be participating in the upcoming big event -  Beauty World Middle East 2012, from May.29 to 31. This is the 4th time for Colornow to demonstrate its professional products to worldwide customers in this event.

Welcome to visit Colornow at SA-I182.

The show demonstrated the latest fashion trends of international catwalk. It provided a window for salon stylists to find out the trendy factors and trendy hairstyles of the world. The inspiring show attracted hundreds of audiences, as well as fashion media.

The highlight of the show is the live hair cutting and styling demonstrated by Man Chiu. A classic job was born just in front of the audiences. The picture below is featuring Man Chiu finishing the hairdo with CYNOS Zero Hair Spray.

A Brief Introduction of MAN CHIU

More than 25 years of experience in hairstyle design and training, now works as the Art Director of IL COLPO GROUP;

Owner of a hairdressing school in Hongkong;

Cooperated with the following brands:

Chanel, Gucci, Louis Vuitton, Valentino, Prada, Just Gavalli, and etc.

Assigned hair artist for the movie stars and celebrities including

Yun-Fat Chow, Christy Chung, Alex To, Angelababy, Moses Chan, Alex Fong and Fennie YUEN

During the 4-day exhibition, Colornow showcased the latest trendy hair care products, including Naturies Keratin Treatment(the most popular hair straightening treatment), SiliverTree Argan Oil(with new items added into the organic oil treatment system), Keratonz (semi-permanent conditioning color cream), and other shampoos and conditioners, hair color, hair styling products and hair treatments. Among all these products, new launched Naturies Keratin and SiliverTree are especially popular.

About Cosmoprof Bologna

Cosmoprof Bologna is considered as one of the largest beauty and cosmetic sector trade shows in the world. Ranking high on the popularity count with more than 177287 interested visitors and qualified buyers, this show is also attended by eminent foreign delegates from various countries looking to acquire branded beauty products at an economical price. Covering a huge exhibition area of about 194000 square meters, with numerous exhibition stands and booths. Cosmoprof Bologna is recognized as the ideal business convention for networking and corporate brand building.

Photo Gallery

Booth No.: P35-A59

This year Colornow will present a 66m^2 super large booth area. Three key product series will be demonstrated to worldwide guests.

1. Color Creams.
Color cream is always Colornow’s strongpoint. Besides the several classic brands such as Ultimum, Intimate, CRP permanent and highlighting cream, Colornow will introduce a brand-new semi-permanent conditioning color cream– Keratonz to CYNOS color family.
The innovative H.E.S(High Energy Spheres) system of Keratonz leaves hair essentially damage free and infused with conditioning natural oils and keratin. It is totally ammonia and peroxide free. If you are looking to make a bold statement and stand out from the rest, Keratonz will absolutely be your best choice.

2. Argan Oil Series – Silvertree
Argan Oil, which is said to have restorative and age-defying effects, has become one of the latest miracle ingredients in the beauty industry. Silvertree series are formulated on the basis of argan oil, enriching your hair with essential linoleic acids which fight against loss of moisture and  elasticity.
This series includes 9 products covering oil essence, shampoo, conditioner, mask, curl cream and hand cream.

3. Keratin Series – Naturies

Keratin treatment was blamed for its down sides of aldehyde ingredients, both with and without formaldehyde. Compared with other keratin treatments found in the market, Naturies has three outstanding advantages:
1) Revolutionary formula that is completely aldehydes free
2) No parabens or Sodium Chloride
3) Specially developed pre-treatment cleanser to prepare hair for a perfect keratin treatment
With the advantages mentioned above, Naturies eliminates kinky and frizzy hair textures, leaving hair straight, healthy and shiny.

Besides, we also have other featured products that will surely to surprise you. We are looking forward to your visiting in Bologna!